It’s 2020, and the business world is looking a bit different. If you are unsure whether you need a website or not and you are a business owner, let’s cut to the chase. You most definitely do. Nowadays a business website is the storefront, and first impressions are EVERYTHING. It’s how potential clients and customers will view your brand and has a lasting impact. Your website makes a statement, saying, “Here I am. Here is what I do and how well I do it.”
Your website is more often than not, the first interaction your potential clients even have with you, so don’t you want it to be a good one? To be able to view what you do, read about your work, services and be able to contact you or book your services with ease. If a potential client is frustrated with a slow, clunky and hard to navigate website, chances are they will give up and find one of your competitors!
Still not sure? Well, here are 7 non-negotiable reasons you need to get a website for your business today, and if you have one, it might be time to make some updates.
THE DIGITAL WORLD IS EVER-EVOLVING
Chances are if you are reading this, you are contemplating a new website, which most likely means your existing one is lacking – or maybe even nonexistent!
I don’t know who needs to hear this, but it’s 2020 people! The digital world is not slowing down. As a business owner, it is important to keep up with all these changes, especially when it comes to technology, which moves faster than any other industry out there. What may have worked 5 months ago, may not work now or there may be something more efficient and better.
Building a strategic website that beautifully showcases your business is not just a good idea, it is vital if you want to stay competitive.
YOUR WEBSITE ATTRACTS CUSTOMERS
Have you seen a decline in interaction on your website and /or you aren’t getting any customers? Maybe it could be your drab and boring website that isn’t doing you any favors.
Your homepage is like a storefront window. It’s all about presentation. Does that homepage draw your clients in with tempting products and services?
All you have is 15 seconds to capture someone’s attention on your website. That’s how long the average person sticks around. You don’t have long to make a lasting impression. Make it count.
A WEBSITE TRACKS LEADS
If you are still using spreadsheets or even worse, a pad and paper to track leads, stop! There are tools that can do that for you. Automatically!
It is time to invest in a professional website, which will save you time and money in the future.
YOU WANT TO BE SUCCESSFUL BUT CURRENTLY, YOU’RE NOT
If you want to bring in more clients, make more money, and see your business flourish, the first thing you should start with is your website.
A professional, well-optimized website will bring you more visibility on Google and help you to attract new customers.
A WEBSITE WITH ERRORS IS A TURNOFF
You hate maintaining your website and actually leave information outdated and wrong because you can’t figure it out. This is a huge red flag for business owners and a huge turn off for potential clients. You can have an amazing, fancy website and still have the skills to update and edit it yourself. That does exist!
IF THEY CAN’T FIND YOU, THEY CAN’T BOOK YOU
It’s that simple. If customers can’t find you, then they won’t book you. Most likely you have people looking for you, but without a professional and easily accessible website, you won’t get their service.
I know you would love to have your inbox full of inquiries but that can’t happen unless you show up on google…which means you probably need a strategically designed website to start booking more clients.
YOUR WEBSITE WILL SET YOU APART FROM YOUR COMPETITORS
I bet you’re thinking… I don’t need a website when I have Instagram or a Facebook page. Unfortunately, that is no longer true. With the way social media is growing, it is getting harder and harder for you to stand out and get noticed by your ideal customers.
Having an aesthetically pleasing and strategically designed website will get you noticed and set you apart from your competitors. This differentiation will lead to trust, and in the long-run can turn your existing customers into lifelong, repeat customers.
So let’s recap: YOU DO NEED A WEBSITE FOR YOUR BUSINESS. You needed one yesterday.
Not sure where to begin? Well, you don’t need to go it alone. Let me help you start attracting your dream clients and building a website you love.